The logo for the strategic advisor board where results matter
The logo for the strategic advisor board where results matter

    B2B

    SAB Case Study

    This is an actual case study based on work performed

    CASE STUDY 14: BD, LLC. DISCOVERS HOW MUCH BRANDING MATTERS

    BD, LLC. was losing market share due to stiff competition in its formerly profitable service lines. We reviewed their product portfolio and suggested that it reposition itself to offer high-end, more profitable service offerings. Our client saw a significant increase in net present value and reversed its decline in market share.

    Realized Growth


    Staffing over a 8-month period: 35%


    Revenue growth over a 5-month period: 255% increase


    The Pivot

    To analyze each product, we used an analytical approach that was both high-road and low-road. The process allowed us to determine the best course of action for the business by aligning it with the quadrant within this framework. We know how vital customer insights are when making strategic decisions about the company’s future.


    We helped the company reposition itself as an industry leader by focusing on its high-end service offerings with higher margins. The required additional advertising resources and rebuilding of assets were necessary for this strategy to work effectively.


    Those included:


    A website overhaul. A new website can make a business look more professional, modern, and appealing. The right design will help the business reach potential customers efficiently while also providing them with the information they need to learn about what they offer and how they might get in contact.


    All platforms got a social media overhaul. To give every platform the best chance of success, all social media channels received a significant a makeover.


    Our Approach in Segments


    Systems were redesigned from front to back. It was time to redesign the back end of the business. In today’s world, we no longer see systems improved or redesigned on an isolated basis; they are integrated for better efficiency.


    Tools for process management. Process management tools can be a great way to streamline workflow more efficiently.  Many programs offer process automation, allowing the business to assign tasks or send invoices without an in-house employee for each function


    A 12-month marketing strategy that is flexible and adaptable We helped the company establish a 12-month marketing strategy that was flexible and adaptable. With the latest social media tools, we equipped the team with designs for today’s digital world so they’re not left behind in this fast-paced era of instant and ultra-communication.


    Rebrand complete to position in the market. The first step was to assess whether or not everything about the branding matched what the customers were looking for these days. This meant taking the time to doing significant research before jumping headfirst into any rebranding efforts.


    With the long-term growth of the company in mind, we implemented an important documentation overhaul. After implementing our recommended strategies, BD, LLC has seen market share declines reversed.


     

    NOTE: The names have been changed as we respect the privacy of our clients

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