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The logo for the strategic advisor board where results matter

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    SAB Case Study

    This is an actual case study based on work performed

    CASE STUDY 7: BSC SALES LTD. LEADERSHIP REALIZED THROUGH C-SUITE TRANSFORMATION

    BSC Sales Ltd. was in a difficult position with high costs and a stretched business model. We helped them reduce expenses by over 88%, restructure their strategy for success to cut down on cost-drivers that were hurting the company financially, while still winning new clients through competitive pricing deals and personalized customer service. The turnaround has been successful: revenue is up and their financial situation has been reestablished.

    Realized Growth


    Staffing over a 5-month period: 15%


    Revenue growth over a 8-month period: 165% increase


    The Pivot

    The crisis at BSC Sales Ltd. directly resulted from missing out on essential changes in its industry and not focusing enough on what it did best. As markets changed, so too did customer needs, which forced them to lose business opportunities because there wasn’t any clear focus or direction for this firm’s growth strategies moving forward.


    BSC Sales Ltd. faced intense competition in the market, which led to a need for transformation. To re-establish itself as the leader of its industry groupings, the management made some crucial strategic decisions to achieve success.


    They’ve come quietly far by using innovative ideas (e.g., discounting products with low margins or sacrificing volume at certain times) if it meant maximizing profit within an individual customer segment.

    Our Approach in Segments


    Together, we made the necessary operational changes to keep their business running smoothly and with increased efficiency. Plus, we explored strategies for future success, such as the following:


    Step 1: Embracing lean techniques to cut your operational costs will help you create a more efficient business. It’s also an opportunity for quick wins that can lead to financial freedom and success.


    Step 2: It is crucial to launch a new set of initiatives to increase customer loyalty and retention. In addition, you need to keep up with industry standards to be successful.


    Step 3: The organization might need to be restructured to be aligned with the new strategy.


    The company was helped by our team where we strongly focused on cost management. We also helped them redefine their core business to build a new overall strategy with a fresh perspective.


    We also redefined their brand, their outward-facing image. We focused on what they stood for, how people perceived them (reputation), and identifying strengths and gaps within their current operations vs. their desired future state.


    The company used innovative ways to cut costs and reduce its real estate footprint. It also reduced the cost of advertising, which eliminated 15% from initial expenses. The business realized that streamlining certain aspects could drastically decrease how much money was being spent on employee wages or rent for offices. These savings were then reinvested into products. 


    BSC Sales Ltd.’s new strategy was focused on customer loyalty. As a result, they began closely tracking their existing customers to refocus the business and identify different ways to interact with them to maintain high satisfaction levels.

     

    NOTE: The names have been changed as we respect the privacy of our clients

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