SAB Case Study

Solar Sense, Inc.’s strategy was to compete on price but changing market conditions forced them into an arms race where they had to increase prices to maintain profitability. This created a problem for customers who were no longer able to buy because their profits had also decreased. 

We developed our own model that took region-specific factors such as customer base size and power output requirements into account so we could offer more tailored solutions, which proved effective.

To remain competitive, Solar Sense Inc. had no choice but to adapt as market conditions changed and their internal structure became more complex. With their expertise, Solar Sense Inc. has become one of the most trusted names in solar technologies. They offer a quick time-to-market for innovations and installations that are affordable to everyone. 

As the market for Solar panels became more competitive, prices dropped, and customers responded by refusing to sign long-term contracts. They asked that indexing be done when decreases in average costs occurred so they could enjoy savings on their terms.

These are some of the reasons why customers were dissuaded from considering Solar Sense Inc. as a solution to their solar needs: 

High price assurance contracts tied discounting and sale prices with an underlying cost index decreasing over time. This strategy discouraged potential buyers by making them think about how much money they would have spent investing in other solutions like panels or batteries, which did not offer discounts but had lower upfront investment costs

The company has found it challenging to respond promptly and creatively when faced with changes in its pricing strategy. To address this issue, we were asked by the management team to assist them in developing new approaches for dynamic market penetration and a cohesive system. 

Of course, this would work best within current conditions like an "adaptive" or interactive model where they can test different strategies until one proves successful enough without going too far down any paths just yet.