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    Ideas to Promote Your Event

    Strategic Advisor Board

    As an event organizer, there's a lot to think about when planning a successful event. It can seem daunting, from selecting the proper venue to ensuring your guests have a great time. That's why we asked our friends at Eventbrite to share their top tips for organizing an awesome event. Here are their 10 secrets to promote your event.



    17 Ideas to Promote Your Event


    There are many ideas for promoting your event so that people will come and attend your event. This article has covered some really effective ideas to promote your event.


    1: Invite Your Friends And Followers


    Inviting your friends and followers to your event is one of the best ways to promote your event. You can invite your friends and followers via email, phone, or a Facebook event invite. For example, you can invite your Facebook friends to join your event. 


    You can also invite your followers to your event. This way, they will know about your event. If you have an online store, you can send invitations for your online sale event to your friends and followers.


    2: Have Your Own Website For Event Promotion


    Having your own website for event promotion is another great way to promote your event. You can have a blog on your website to write and post about your event. You can include links to your event web page, Facebook, and Twitter page. 


    You can also include photos, videos, and other important information about your event. The good idea is to update your site regularly by posting new content.


    3: Social Media Promotion


    Social media sites have changed how people connect! With the emergence of social media, people spend a lot of time on Facebook, Twitter, and Instagram. Social media sites are great for event promotion. 

    You can create a Facebook group for your event and share details about the event there. You can ask people to share information about the event on their profiles. You can also ask them to share photos from the event there. This is the most effective method to promote your event.


    4: Flyers


    Flyers are still one of the best ways to advertise your event. Flyers are cheap, and you can use them for any purpose. You can also print these flyers and distribute them throughout the city. 


    Flyers are widely distributed through the mail. You can also use flyers online. Create a website with a flyer link and tell people to visit the site.


    5: Poster And Postcards


    Printed materials are also very popular. You can create posters, flyers, and postcards and put them up around your city. They are inexpensive and helpful in event advertising.


    6: Online Advertisement


    Another great is to place an online advertisement. You can create a Facebook page for your event and share links. You can also create a Google map with a link to the event. People can access the link, and you will be able to track the number of clicks.


    7: Google Maps


    Google maps are also practical tools to promote your event. You can create a Google map with a link to your website and a link to the event. You can also create a Google map with links to your website and your Facebook page. People can access the link, and they can share information about your event on their social media accounts.


    8: Website


    Creating a website to promote your event is another great idea. You can create a website with a link to your event. You can also make it interactive. You can create a chat room where people can ask questions about your event. 


    You can also have a blog where people can write about the event. You can also have a Facebook page with a link to your website. People can access your website, and you can track the number of views.


    9: Use Email Marketing


    Email is a great way to engage people and get them excited about your event. You can email people who have already expressed interest in your event.


    10: Invite Influencers


    Get the help of influential bloggers and celebrities to promote your event. People love being around famous people; if you invite them to your event, you'll get tons of press and attention.


    11: Send Invitations


    Invitations are also crucial for promoting your event. Invitations are sent to people who are invited to attend the event. So, if you want to promote your event, send out invitations. If possible, try to send them electronically so that it will save you time and money.


    12: Create A Promotional Video


    Videos are viral these days and are the most viewed online content. Most people would watch a short video before making any purchase. 


    13: Host An Event Webinar


    It is a great way to reach out to your customers. If you're planning to hold an event, you can host a webinar to share your expertise with the audience. Webinars are a great way to get people interested in your business. You can do it uniquely if you promote your event using a webinar.


    Make sure to record your presentation and post it online, so your audience can watch it whenever they want. You can also ask them to subscribe to you on YouTube, LinkedIn, or Facebook. If you're running a company, you can invite your followers to your webinar and ask them to join the chat.


    14: Promote Your Event By Sharing A QR Code


    QR codes are popularly known as Quick Response codes. They allow you to share information with your audience in a simple way. 


    • You can use a QR code to promote your event. 
    • You can put a QR code on your website, flyers, posters, etc. 


    To make it easy for the audience to scan the QR code, you can create one with a large font. You can also include a URL in the QR code so that when your audience scans the QR code, they'll be redirected to your event page.


    15: Use Instagram


    Instagram is a popular social media platform. If you're running an event, you can use Instagram to promote your event. You can post pictures related to your event and add hashtags to your posts. If you have a great picture, add the hashtag #myevent to it so your audience can easily find your post. Make sure to post only the best quality images and avoid using filters.


    16: Get Sponsors


    If you're planning on holding an event, you should know that it will cost money to organize the event. To raise funds, you can ask for sponsorships. This way, you can reach out to potential investors who can help you organize your event. You can offer sponsorships to businesses, organizations, or individuals.


    17: Reach Out To Media Outlets


    When a news outlet covers your event, your audience will learn about it. 



    How Event Promotion Leads To A Successful Event?


    When planning an event, consider how to promote it. You must consider different strategies to get the right audience when promoting your event. Event promotion is an essential aspect of event planning. 


    • Advertising can be done by using print media, radio, television, billboards, and so on. 
    • Public relations involves giving interviews and press releases to the media. 
    • Marketing includes direct marketing, such as mailings, and indirect marketing, such as social media.


    Direct marketing is effective because it has a large reach. This means that everyone in the entire target market can be reached. Indirect marketing can be effective because of the low cost involved.


    Event promotion is a great way to increase your event's attendance. Your event can reach thousands of people who are interested in your event. If done correctly, event promotion can increase your event's attendance rate by several hundred percent. 


    For example, if you hold an event to promote a new product, you can advertise it online, in newspapers, magazines, and on the radio. This can result in tens of thousands of people being aware of your event.


    To attract attendees to your event, you need to ensure that your event is fun, interesting, and exciting. If your event is boring, nobody will want to attend it. You also need to make sure that you create a unique experience for your attendees. 


    People enjoy unique experiences and events. For example, a music festival is an exciting event for many people. People enjoy seeing live performances of famous artists. Another way of attracting attendees to your event is to create a sense of community. If your event attracts many people, they may feel like part of a community. This can lead to a sense of belonging.


    As the date for your event approaches, you should start to think about what kind of event you want to hold. The type of event that you plan affects how you plan your event. A multi-day event needs more organization than a one-day event.



    Efficient Tips To Promote Your Events.


    It is an essential aspect of event planning. To make people know about your event, you need to start promoting your event from the beginning.


    •      Set up your event website. Your event website should contain your event, schedule, and other details. You can use the event website to promote your event and make it accessible to the public. You can also give a brief description of the event.


    •      Post ads on social media sites such as Facebook and Twitter. Social media is a great way to reach out to the public.


    •      Host a Facebook event. You can easily create a Facebook event allowing the public to share photos and videos to promote your event. You can ask the public to share their photos or videos about your event.


    •      Make a video for your event. A video is an ideal way to market your event. You can create a short video on your event and make it accessible to the public. 


    •      Create a blog for your event. It is an excellent way to inform the public about your event. You can post interesting facts about the event, pictures, videos, and other helpful information.


    •      Spread the word. Getting involved makes it easier for people to hear about your event. Invite bloggers to write a post about your event.


    •      Tell your friends. Let your friends know about the event through different means. You can send invitations to your friends via email, text message, or social media.


    •      Get press coverage. You can get press coverage for your event. You can invite journalists or other media persons to attend your event. You can also provide press releases to the media.


    •      Use the right hashtags. Hashtags are special keywords that help you search for relevant content on social media. They are accommodating for promoting events.


    •      Use online advertising. Online advertising includes banner ads, Google AdWords, and display advertising. These advertisements can be placed on websites, blogs, and other online advertising platforms.


    •      Print posters. Posters are a great way to advertise your event. You can distribute the posters at different locations.


    •      Use social media contests. It is a great approach for promoting your events. You can give a prize to those who share your event on social media.


    •      Send e-newsletters. E-newsletters are another great way to advertise your event. You can also promote your event in these newsletters.


    •      Make an event app. An event app allows you to interact with the public about the event. You can create a mobile app for your event.



    Final Words


    In conclusion, to get your event noticed, you need to create a buzz about it. You can't expect to run an effective marketing campaign without a plan. The best way to start planning your event is by creating a timeline. This timeline will help you organize all the tasks in promoting your event.

    The Strategic Advisor Board is designed to help you get over, around or through so you can reach your next goal. That is what we were built for and we are really good. Just reach out and touch us here to setup a call and have a quick conversation with our team today.


    Written and Published By The Strategic Advisor Board Team
    C. 2017-2023 Strategic Advisor Board / M&C All Rights Reserved
    www.strategicadvisorboard.com / info@strategicadvisorboard.com

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