How Do I Prequalify Leads?

There's no shortage of ways to find clients, but not all leads are created equal. So which ones do you spend your time chasing after? Do you want to know your potential customers before you approach them? This post will teach you how to prequalify leads and unveil the hot trend “How Do I prequalify Leads”?
How to find potential prospects?
You can go the old-fashioned route and scour job boards or use one of the many lead generation services available online. The second step is narrowing down your prospects using 'lead scoring.' Here's a simple system that will help you determine a potential client's likelihood of purchasing your product.
- Start with the obvious ‘what are they selling’? If they're selling a service or product like your own, it's worth considering. If they're too far removed from your products and services, they probably won't be interested in what you have to offer.
- Consider their target audience size, based on their website traffic and social media followers/likes/subscribers. If they have a lot of traffic but aren't selling to a large audience, they probably don't have the resources to purchase your products and services. If they have a smaller social footprint but are selling to a huge market, they might be interested in your products and services.
- What other businesses and organizations they're associated with. If their website is filled with links to their clients and partners, they likely enjoy working with companies similar in size and scope to yours.
- Look them up on other sites like LinkedIn and review their job postings.
- Check out their average sale amount and see what kinds of products and services they're promoting. If they're selling expensive software to Fortune 500 companies, you probably aren't a good fit for them. If they're selling low-cost products to the public, they might be interested in your services.
- Use Google News (http://news.google.com) to see which news stories they've been featured in and see what their revenue levels are. If their revenue is relatively consistent, this suggests that they are successful business owners who need your services. If their income is erratic, the chances are that you'll have to work a bit harder to get them on board.
- Check out the testimonials from prior customers. This can tell you a lot about how serious the client was about getting their business done and how much of an impact your product had on their bottom line.
Keep in mind that led generation is all about numbers. You can't expect to sell your product to anyone you contact – no matter how qualified they appear to be. The key to success is getting enough qualified leads so that you have a large enough sample size to work with. Ensure that you're prequalifying your tips before you contact and spend more time pursuing business clients than jobseekers or sales leads.
10 ways to work with prequalify Leads
Here are ten ways to work with prequalified leads.
1. Digital Recruiter/Outreach:
This one goes out to digital recruiters who want to "build your pipeline" and increase their bottom line of qualified candidates. The best way is by reaching out to your network of contacts, friends, family members, and other personal contacts who might know people who are a good fit for the job you're hiring for. Then, reach out to the people you might know and ask them to consider your offer.
2. Borderline Deficient Perks:
So, when it comes to finding that right candidate, sometimes you have "to" try to reach out directly to your candidates. This can be harder than it sounds, though, especially if they live in another state or don't speak the same language as you (or even in English).
One way to get in touch with the right candidate is through their LinkedIn profiles. LinkedIn is a free, widely known network of professionals and business professionals with accounts. If you click on an account, you can find out who the company that LinkedIn profile belongs to.
When working with prequalified leads, some industry-specific knowledge is required to succeed. And therefore, some digital recruiters and other industry specialists will also be able to place qualifying calls for their clients. If the prequalifying efforts aren't practical, one can learn from them and apply them to other actions.
3. The Struggle of Leads:
So, let's say you found a lead. You have their name, email, and other contact information. If you don't hear back from them, try other ways to contact them.
4. Lead Enrichment:
So, once you have a good amount of contact info for your prequalified leads, then it's time to reach out to them. This can be done through various ways, such as direct email social media like Facebook, LinkedIn, and Twitter.
If you think you've found the right contact, but you don't have much of their contact information, try reaching out to them over the phone. You never know what kinds of contact information they may have that they're not telling you.
5. Portfolio Builders:
The more contact info you can gather when working with prequalified leads, the better. While you're waiting to hear back from the previous contact, it's OK to work on other efforts as well. While doing this, you can also try to find ways of connecting with your contacts. This comes in the form of asking them questions they'll reply to.
Not only is this a great way of getting more information about your target contact, but it's a great way of building your portfolio and at the same time finding new opportunities within another company that might not be prequalifying leads but instead hiring directly.
6. Lead Harvest:
One last thing to mention about leads is using LinkedIn to find connections and make connections. This will also help you get in touch with people within the company you're targeting. When prequalifying a lead, this information can be beneficial for finding out more about the company, its values, etc.
7. Post-Qualify Leads:
This is when you return to your original lead and work with them again afterward. This is a great way to get more detailed information about the company and the people who do business there. This will also help you build a small group of contacts that you can use in various ways.
8. Look Back at Prospects:
So let's say you made contact but never heard back from them. Once this happens, go back to your contact list and start working with new people again. This is a great way to find new leads that you might have missed when working with the old one. This can also help you find new opportunities in the form of new contacts, emails, and other contact information.
9. Look Back at Prospects:
So let's say you made contact but never heard back from them. Once this happens, go back to your contact list and start working with new people again. This is a great way to find new leads that you might have missed when working with the old one. This can also help you find new opportunities in the form of new contacts, emails, and other contact information.
10. Follow Up with New Leads:
After you've made contact or made a lead, it's time to follow up with them in some way. When looking for a new job, you should do one of the first things to get a better feel for the company.
These are ten ways of working with prequalifying leads. There are tons of other ways as well, and you'll find out what works best for you and your niche by doing research. Whichever way you choose, remember that good leads generate more leads, building and growing your own business.
Perks of working with prequalified Leads
A prequalified lead can be a contact in your network for some time and can help with your project. They might also have more information about the services you require – but there's a catch. Prequalified leads are highly likely to turn off customers by being too pushy or not getting results.
- You must understand that it's a relationship-based business: When you sell to clients and business owners, you need to treat your customers as individuals and not just another number. You must build trust, which takes time. That's why you must take the time out to set up deals with prequalified leads.
- You must understand what personalization means: It is OK to prequalify leads, if you know that it doesn't always get you results. You must realize that every piece of information will sell differently, so you must understand how they function before offering them a deal.
- Your leads might be too pushy: A prequalified lead may come off a bit aggressive at first, but not all behave this way. You must understand this and take the time to get to know your leads. If they're pushy, they might turn off some potential buyers.
- They don't have the products or services you require: If a lead doesn't have what you need, they'll perhaps introduce you to companies that can provide it for cheaper or provide a better deal than what your initial offer was for.
- Finding the right pre-qualified lead takes time: If you're too eager to make a sale, it'll be a sign that you're not ready for personalization. You must find a way to build trust and relationships with your leads and clients who want your product or service. This will make them more likely to work with you in the future.
- They can’t close deals: Your prequalified leads should be able to close deals for you, and if they're not, then it's a sign that you shouldn't be working with them. Find a more suitable lead for what you do and work with them from there.
- They can't meet your budget: If your company is starting or you don't have the cash flow to provide prequalified leads, it might be best to find another option. Work with someone else until you're able to afford prequalified leads.
- They don't speak the same language as your clients: If you provide a service in one language, but your lead only speaks another, then it might be tough for you to close the sale. It's best if both parties understand each other when dealing with high-level or large projects and that they speak the same language.
- They only want payment: Sometimes, you run into a lead with nothing to offer but money. They'll provide you with a deal that's too good to be true just because they want your money and nothing else. Avoid this by researching and finding out what a prequalified lead is all about.
- You think you can avoid running into a problematic lead: No matter the tips you look into, there's always one complex lead in the crowd.
How to identify the right leads?
Leads are the new gold if you will. They're not hard to find — they're just not easy to identify. So, here's how to remember the right leads for your business
- Find out what your potential customer needs.
- Figure out how those needs differ from what you offer
- Get in touch with them and see if they're interested in working with you!
Here are a few helpful tips curated to identify the right leads for your business:
1. Find out what your potential customer needs
Before you start looking for leads, you must know what they're looking for. Find out what they need and find out how different from your products or services they are. Then figure out how those needs differ from what you offer
2. Personal branding
Personal branding is all about building your reputation as a great small business. Make your brand strategy know what types of customers are looking for you and how they perceive your products and services.
3. Get in touch with them and see if they're interested in working with you!
When it comes to selling is what it boils down to. So, how do you sell? One way is by phone. If that's not an option for your business, you can try marketing via social media and blogging.
So, just remember the target is to get in touch with your potential customers. People who want your products or services are all around you. Now you just know where to look for them. The internet is a fantastic place to find potential customers. Use it. Find great tools to help find people looking for your products or services. So, what are you waiting for? Start finding potential clients and get in touch with them!
Do you feel like you are struggling with putting "strategy" and "business growth concepts" in place that make a difference? Doing it all is overwhelming! Let’s have a honest discussion about your business and see if the Power of 10 can help you. Click “HERE” to have a great conversation with our team today.
Written and Published By The Strategic Advisor Board Team
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